THE ASK: Make Aesop part of burned-out young professionals’ daily skincare routine.
INSIGHT: At work, composure is expected — even when burnout builds.
BIG IDEA: Restore Your Rhythm. Composure, restored through routine.
OOH
Serene visuals meet sharp workplace truths.
Aesop Restore Rooms: Experiential
After 7 p.m., Aesop Restore Rooms pop up in Toronto’s busiest office zones, giving burned-out workers a place to exhale and restore their rhythm.
PR
Social Media
UGC-style content turned the Restore Rooms into a daily digital ritual.
CREDIT: AD & CW: Ro
