THE ASK: Make Aesop part of burned-out young professionals’ daily skincare routine.

INSIGHT: At work, composure is expected — even when burnout builds.

BIG IDEA: Restore Your Rhythm. Composure, restored through routine.

OOH

Serene visuals meet sharp workplace truths.

Aesop Restore Rooms: Experiential

After 7 p.m., Aesop Restore Rooms pop up across Toronto’s high-pressure work zones, offering burned-out professionals a moment to decompress and restore their rhythm.

PR

Social Media

UGC-style content turned the Restore Rooms into a daily digital ritual.

CREDIT: AD & CW: Ro