THE ASK: Develop an unexpected brand extension through a Chindōgu-inspired solution.
INSIGHT: Creatives would rather buy a $90 luxury solution than engage in the actual work of therapy.
BIG IDEA: The Pyschosomatic Regimen
CREDIT: AD & CW: Ro Sharma
THE ASK: Develop an unexpected brand extension through a Chindōgu-inspired solution.
INSIGHT: Creatives would rather buy a $90 luxury solution than engage in the actual work of therapy.
BIG IDEA: The Pyschosomatic Regimen
CREDIT: AD & CW: Ro Sharma
