THE ASK: Launch a new product line from the brand Gen Z and millennials trust most when it comes to protection.
INSIGHT: Over 1 billion young people risk hearing loss from everyday loud moments because hearing protection still isn’t routine.
BIG IDEA: Practice Safe Sound. Trojan introduces a new kind of protection — Earplugs.
Product Launch: Trojan Earplugs
Product Drop: Website
Product Ads: Digital
Digital Ad placements of the new earplugs line on Bandcamp, Ticketmaster etc.
OOH
Transit, concert venues, construction sites, and high-traffic streets become cheeky reminders to Practice Safe Sound.
Social Media
Bold posts spotlight the everyday moments from subway screeches to ringing after the show.
Influencer care packages, stories, and unboxings.
Trojan x Vans Warped Tour: Activation
Free earplug samples, merch, OOH, and festival signage turn Warped Tour into a live launchpad for Trojan’s new protection line.
PR
CREDIT: AD: Ro & Dalya Rahman | CW: Zimo An
