THE ASK: Getting GEN-Z and millennials to care about hearing protection before the damage is done.
INSIGHT: 1 billion young people risk hearing loss simply because safe listening isn’t on their radar.
BIG IDEA: Practice Safe Sound.
CREDIT: AD: Ro & Dalya Rahman | CW: Zimo An
OOH
Wild Postings
SOCIAL MEDIA
Social media posts that remind us to enjoy with care. Concerts may be fun but we would like to be able to hear when they come back for a reunion tour.
PRODUCT PACKAGING
Trojan can now protect all your holes. For a company who protected below the belt for so many years now has a chance to protect above the belt with their new ear plugs.
ACTIVATION
Vans Warped Tour
MERCH
CASEBOARD
