THE ASK: Launch a new product line from the brand Gen Z and millennials trust most when it comes to protection.
INSIGHT: Over 1 billion young people risk hearing loss from everyday loud moments because hearing protection still isn’t routine.
BIG IDEA: Practice Safe Sound. Trojan introduces a new kind of protection — Earplugs.
Product Launch: Trojan Earplugs
Product Drop: Website
Product Ads: Digital
Digital Ad placements of the new earplugs line on Spotify, Ticketmaster etc.
OOH
Transit, concert venues, construction sites, and high-traffic streets become cheeky reminders to Practice Safe Sound.
Social Media
Social content brings Practice Safe Sound into everyday noisy moments—from subway screeches and traffic to influencer unboxings.
Trojan x Vans Warped Tour: Activation
Free earplug samples, merch, OOH, and festival signage turn Warped Tour into a live launchpad for Trojan’s new protection line.
PR
CREDIT: AD: Ro & Dalya Rahman | CW: Zimo An
