THE ASK: Getting GEN-Z and millennials to care about hearing protection before the damage is done.
INSIGHT: 1 billion young people risk hearing loss simply because safe listening isn’t on their radar.
BIG IDEA: Practice Safe Sound.
CREDIT: AD: Ro Sharma & Dalya Rahman | CW: Zimo An
OOH
Wild Postings & Transit.
SOCIAL MEDIA
Social media posts that remind us to enjoy with care. Concerts may be fun but we would like to be able to hear when they come back for a reunion tour.
PRODUCT PACKAGING
Trojan can now protect all your holes. For a company who protected below the belt for so many years now has a chance to protect above the belt with their new ear plugs.
ACTIVATION
Vans Warped Tour
