THE ASK: Develop an unexpected brand extension through a Chindōgu-inspired solution.

INSIGHT: Creatives treat emotional stability like a hygiene routine.

BIG IDEA: The Psychosomatic Regimen. A skincare routine for the creative soul to treat professional traumas.

CREDIT: AD & CW: Ro

OOH

City Billboards promoting the new product line.

SOCIAL MEDIA

Product label descriptions with directions on how to use.

CASEBOARD