THE ASK: Develop an unexpected brand extension through a Chindōgu-inspired solution.
INSIGHT: Creatives treat emotional stability like a hygiene routine.
BIG IDEA: The Psychosomatic Regimen. A skincare routine for the creative soul to treat professional traumas.
CREDIT: AD & CW: Ro
OOH
City Billboards promoting the new product line.
SOCIAL MEDIA
Product label descriptions with directions on how to use.
CASEBOARD
