THE ASK: Position Gator Cases as the trusted protector of the guitars musicians value most.

INSIGHT: Musicians can replace a case. They can’t replace the guitar that carries their sound.

BIG IDEA: Gator Cases: We can take a hit.

NAMM 2026: PR stunt

Gator turns NAMM 2026 into a live case abuse arena, inviting the crowd to beat up its cases.

Airport Stress Test: Activation

From check-in to plane loading, one Gator case takes every hit live on YouTube — with multiple camera angles and an inside-the-case POV proving the guitar stays protected.

Rock & Roll Hall of Fame 2026: Case Installation

Gator turns protection into a Hall of Fame spectacle.

OOH

Live Social Lens

CREDIT: AD & CW: Ro