THE ASK: Position Gator Cases as the trusted protector of the guitars musicians value most.

INSIGHT: Musicians can replace a case. They can’t replace the guitar that carries their sound.

BIG IDEA: Gator Cases: We can take a hit.

NAMM 2026: PR stunt

Gator turns NAMM 2026 into a live case abuse arena, inviting the crowd to beat up its cases.

Airport Stress Test: Activation

From airport check-in to the final toss into the plane — using camera views to prove the case takes every hit, while the guitar inside stays untouched.

Rock & Roll Hall of Fame 2026: Case Installation

Gator turns protection into a Hall of Fame spectacle.

OOH

Live Social Lens

CREDIT: AD & CW: Ro