THE ASK: Drive first-time purchases, build brand awareness and establish Final Cut as the go-to online destination for discounted designer and luxury menswear in Canada.
INSIGHT: The smartest shopper doesn't flex the receipt. It's about knowing what something is worth and knowing where to get it.
BIG IDEA: Smart Money Has Taste.
Paid Social
Paid placements extend Final Cut across Facebook, Instagram & TikTok.
Paid Digital
Paid placements extend Final Cut across Twitch, YouTube, Spotify and publishers such as Bloomberg.
OOH
Website
A redesigned landing page creates a more intuitive shopping experience, introducing the new Tab Switch Audit.
Activation
Bringing Final Cut IRL in Toronto areas like the Financial & Fashion district.
Organic Social
Organic social amplifies city pop-ups, surprise drops and end-of-season sales.
Email/CRM
Turns one smart purchase into a smarter shopping habit through personalized drops, edits and offers.
Client Caseboard
CREDIT: AD: Ro | CW: Zimo An
