THE ASK: To make McDonald’s the #1 choice for fans visiting Canada during the FIFA World Cup.

INSIGHT: McDonald’s is the only guaranteed victory in a tournament of uncertainty. Being the 'safe, budget-friendly option', it’s the smartest tactical play of the season.

BIG IDEA: Mcdonalds for the win.

CREDIT: AD: Ro Sharma & Dalya Rahman | CW: Zimo An