THE ASK: Getting Gen Z & millennials to care about hearing protection before the damage is done.

INSIGHT: Over 1 billion young people risk hearing loss simply because safe hearing isn’t on their radar.

BIG IDEA: Practice Safe Sound.

CREDIT: AD: Ro & Dalya Rahman | CW: Zimo An

Product Packaging

Famous for protection below the belt. Introducing a new line of protection above it .

OOH

Vibrant, sound-inspired OOH wild postings pair A/B visual formats with brand signature double-entendre copy

Social Media

Vans Warped Tour - Activation

Concerts. Theatres. Transit. Where it’s loud, Trojan shows up—bringing Practice Safe Sound with the same confidence and edge.

Where Gen Z and millennials turn it all the way up. Trojan brings Practice Safe Sound to Vans Warped Tour Canada, reminding them to hear it longer.

Vans Warped Tour - Merch

Loud look, louder message —Trojan merch fuses Practice Safe Sound with iconic colours and style, making hearing protection impossible to ignore.