THE ASK: Getting Gen Z & millennials to care about hearing protection before the damage is done.

INSIGHT: Over 1 billion young people risk hearing loss simply because safe hearing isn’t on their radar.

BIG IDEA: Practice Safe Sound.

CREDIT: AD: Ro & Dalya Rahman | CW: Zimo An

Product Packaging

Famous for protection below the belt. Introducing a new line of protection above it .

OOH

Vibrant, sound-inspired OOH wild postings pair A/B visual formats with brand signature double-entendre copy

Social Media

Concerts. Theatres. Transit. Where it’s loud, Trojan shows up—bringing Practice Safe Sound with the same confidence and edge.

Activation

Where Gen Z and millennials turn it all the way up. Trojan brings Practice Safe Sound to Vans Warped Tour Canada, reminding them to hear it longer.

Merch

Loud look, louder message —Trojan merch fuses Practice Safe Sound with iconic colours and style, making hearing protection impossible to ignore.