THE ASK: Boost visits to the Toronto Zoo during cold months of the year.
INSIGHT: When the temperature drops, we slip into hibernation mode. But the animals at the zoo come alive.
BIG IDEA: Go Sub-Zero Wild with Toronto Zoo.
CREDIT: AD: Ro Sharma & Dalya Rahman | CW: Zimo An & Peter Phillips
OOH
City Billboards
Showcasing the Polar Bear, Siberian Tiger, and Arctic Wolf truly thriving when the temperature drops.
SOCIAL MEDIA
Wild Winter BTS
Short-form reels celebrating how our animals truly come alive when the snow falls.
SUMMER ACTIVATION
Sub-Zero Portal
Escape the sweltering city heat at the Sub-Zero Portal in the heart of Dundas Square. Cool down with an ice-cold drink, snag exclusive summer-edition Sub-Zero gear, and snap a chilling photo with our winter warriors. Plus, beat the rush and score exclusive pre-sale tickets to experience the real Sub-Zero Wild this winter. Chill out and pre-book your wild winter escape today!
PR STUNT
Sub-Zero Station
Join the ultimate Sub-Zero experience at Nathan Phillips Square. Watch active winter animals project across the TORONTO city sign and glide alongside majestic figure skaters in full character costumes. Brave the chill at the Sub-Zero Station for hot drinks, snag limited-edition Toronto Zoo merch, and score exclusive pre-sale tickets to experience the real winter warriors.
