THE ASK: Position MAAX Caffeine Gum as the go-to focus boost for gamers to stay locked in.
INSIGHT: Gamers don’t have time to pause, focus needs to be instant and uninterrupted.
BIG IDEA: Sharpen your focus with MAAX Caffeine Gum.
OOH
OOH reinforces MAAX as the no-spill, no-break focus boost for uninterrupted grind.
MAAX x LoL: 2AM Focus Check
MAAX turns 2AM gaming slumps into unlockable drops and Caedrel raid content.
MAAX x Caedrel Collab: 2AM Twitch Raid
MAAX taps League streamer Caedrel to own the 2AM grind, keeping him locked in as he raids Gumlum live.
Social Reaction Wave
Caedrel’s 2AM raid drives creator reactions, positioning MAAX as his secret focus buff and turning the collab into community proof.
E-Commerce Activation
Twitch and Amazon digital ad placements for direct purchase.
CREDIT: AD: Ro & Dalya Rahman | CW: Ro & Dalya Rahman
