THE ASK: Boost visits to the Toronto Zoo during cold months of the year.
INSIGHT: When temperature drops, we slip into hibernation mode. But the animals at the zoo come alive.
BIG IDEA: Go Sub-Zero Wild with Toronto Zoo.
Pr stunt
Experience the ultimate Sub-Zero event! Skate alongside costumed characters beneath winter animal projections on the TORONTO sign.
OOH
Showcasing Toronto Zoo’s very own Polar Bear, Siberian Tiger, and Arctic Wolf truly thriving when the temperature drops.
Social Media
Short-form reels celebrating how our animals truly come alive when the snow falls.
CREDIT: AD: Ro & Dalya Rahman | CW: Peter Phillips & Zimo An
