THE ASK: Boost visits to the Toronto Zoo during cold months of the year.
INSIGHT: When temperature drops, we slip into hibernation mode. But the animals at the zoo come alive.
BIG IDEA: Go Sub-Zero Wild with Toronto Zoo.
CREDIT: AD: Ro & Dalya Rahman | CW: Peter Phillips & Zimo An
Pr stunt
Experience the ultimate Sub-Zero event at Nathan Phillips Square! Skate alongside costumed characters beneath winter animal projections on the TORONTO sign. Warm up with hot drinks at the Sub-Zero Station, grab limited-edition Toronto Zoo merch, and score exclusive pre-sale tickets to see the real winter warriors.
OOH
City Billboards
Showcasing Toronto Zoo’s very own Polar Bear, Siberian Tiger, and Arctic Wolf truly thriving when the temperature drops.
Social Media
Sub-Zero BTS
Short-form reels celebrating how our animals truly come alive when the snow falls.
