THE ASK: Boost visits to the Toronto Zoo during cold months of the year.
INSIGHT: When temperature drops, we slip into hibernation mode. But the animals at the zoo come alive.
BIG IDEA: Go Sub-Zero Wild with Toronto Zoo.
PR Stunt - Winter
A nighttime PR stunt at Nathan Phillips Square brings Sub-Zero Wild to life with projections, character skaters, and an interactive winter station.
Pre-Sale Activation - Summer
Step into the Sub-Zero Chamber, cool down, and unlock a temperature-based discount toward your winter Zoo visit — driving early pre-sales through the summer.
OOH
Showcasing Toronto Zoo’s very own Polar Bear, Siberian Tiger, and Arctic Wolf truly thriving when the temperature drops.
Social Media
Short-form reels celebrating how our animals truly come alive when the snow falls.
CREDIT: AD: Ro & Dalya Rahman | CW: Peter Phillips & Zimo An
