THE ASK: Make Aesop part of young professionals’ daily skincare routine.
INSIGHT: At work, composure is expected — even when burnout builds.
BIG IDEA: Restore Your Rhythm. Composure, restored through routine.
CREDIT: AD & CW: Ro
OOH
Serene visuals meet sharp workplace truths, turning daily burnout into sensory reminders to restore your glow, calm, and softness.
Aesop Restore Rooms - Pr/Experiential stunt
Pop-up reset spaces in Toronto’s busiest office zones gave workers a place to pause, reset, and restore their rhythm.
Pr Headlines
Earned media framed the Restore Rooms as a timely response to young professional burnout in the city.
Social Media
Interactive posts, polls, and UGC-style content turned the Restore Rooms into a daily digital ritual.
