THE ASK: Remind health-conscious Ontarians of the nutritional value milk brings to their lives

INSIGHT: Our daily lives are complicated enough. The fix shouldn’t be.

BIG IDEA: When life happens, milk fixes it.

OOH

DFO-branded A/B visuals pair raw everyday moments with copy reinforcing milk’s essential nutrients.

SM: Video Spot

30 second social spot showing how milk helps us handle daily moments in our everyday lives.

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SM: Social Listening

Using generative AI, DFO digital milk squad moves into the conversation to find real problems Ontarians have, to give them the real milk fix.

And we dont just stop there. When the digital squad shows up, check your DMs, milk doesn’t just talk fixes, it delivers, with one special milk product coupon just for you.

We also celebrate the small stuff. The digital milk squad shares real-time saves on social—turning small moments into relatable posts people can learn from and pass on.

Client Caseboard

CREDIT: AD Ro & Dalya Rahman | CW: Zimo An.